For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:
Image
Format
Maximum File Size
Aspect Ratio
No. of Images
MultiMedia
PNG JPG
10MB
1 Image
Not Allowed
Facebook Pages
PNG JPG GIF
10MB
Recommended - need to keep the Width*Height - 1280 x1080
Minimum
600 x 315 pixels
Unlimited Image(s) - Recommend to post 10 Image(s) or less
Not Allowed
Business Profile
PNG JPG
8MB
Square, or between 1.91:1 and 4:5
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
10 Image(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages
PNG JPG GIF
8MB
Maximum
6012 pixels x 6012 pixels
9 Image(s)
Not Allowed
PNG JPG GIF
5MB
Recommended - need to keep the Width*Height - 1280 x1080
4 Image(s)
Not Allowed
Tiktok
GMB
PNG JPG
5MB
Must be greater than WidthHeight - 720720
MaximumWidthHeight - 30003000
1 Image
Not Allowed
1. Instagram Story
-
Image Format-JPEG
-
Image size-8MB
-
Count-10 image(s) or video(s)
-
Video Format-MOV/MP4
-
Video Size-100MB
-
Video Duration- min 3sec max 30 sec
-
Video width-1920 px 2. Instagram Reels
-
Video Format-MOV/MP4
-
Video Size-1GB
-
Video Duration- min 3 sec max 15 Minutes
-
Video width-1920 px
-
Video Thumbnail format- all
-
Video Thumbnail size-8MB 3. Facebook Reels
-
Video Format-MOV/MP4/webM
-
Video Size-1GB
-
Video Duration- min 3 sec max 90 sec
-
Video width-1080 * 1920 pixels (recommended)Minimum is 540 x 960 pixels
-
Video Thumbnail format- Thumbnail support is not available for Facebook Reels
-
Aspect Ratio - 9:16 Notes
- Multimedia format - Posting Image(s) and Video(s) together in a single post
- As you experiment with different kinds of images, only then you’ll realize which works best for your brand. By default, these two sizes are impeccable Horizonatal (landscape): 1,024 pixel X 512 pixel Vertical (portrait): 800 pixel x 1,200 pixel
Video
Format
Maximum File Size
Duration
Aspect Ratio
No. of Video
MultiMedia
MP4 MOV WEBM
1 GB
4 sec - 5 mins
Aspect Ratio: 9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1
Video Encoding: H.264 or H.265
1 Video
Not Allowed
Facebook Pages
MP4 MOV
1 GB
1 sec - 20 mins
Between 16:9 and 9:16