For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:

Image

Format

Maximum File Size

Aspect Ratio

No. of Images

MultiMedia 

Pinterest

PNG JPG

10MB

1 Image

Not Allowed

Facebook Pages 

PNG JPG GIF

10MB

Recommended - need to keep the Width*Height - 1280 x1080

Minimum 

600 x 315 pixels

Unlimited Image(s) - Recommend to post 10 Image(s) or less

Not Allowed

Instagram

Business Profile

PNG JPG

8MB

Square, or between 1.91:1 and 4:5

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

10 Image(s)

Multimedia format is allowed for carousal- can add image(s) and video(s) together.

Linkedin Profile and Pages

PNG JPG GIF

8MB 

Maximum

6012 pixels x 6012 pixels

9 Image(s)

Not Allowed

Twitter

PNG JPG GIF

5MB

Recommended - need to keep the Width*Height - 1280 x1080

4 Image(s)

Not Allowed

Tiktok

GMB

PNG JPG 

5MB

Must be greater than WidthHeight - 720720

MaximumWidthHeight - 30003000

1 Image

Not Allowed

        1. Instagram Story

  • Image Format-JPEG

  • Image size-8MB

  • Count-10 image(s) or video(s)

  • Video Format-MOV/MP4

  • Video Size-100MB

  • Video Duration- min 3sec max 30 sec

  • Video width-1920 px 2. Instagram Reels

  • Video Format-MOV/MP4

  • Video Size-1GB

  • Video Duration- min 3 sec max 15 Minutes

  • Video width-1920 px

  • Video Thumbnail format- all

  • Video Thumbnail size-8MB 3. Facebook Reels 

  • Video Format-MOV/MP4/webM

  • Video Size-1GB

  • Video Duration- min 3 sec max 90 sec

  • Video width-1080 * 1920 pixels (recommended)Minimum is 540 x 960 pixels

  • Video Thumbnail format- Thumbnail support is not available for Facebook Reels

  • Aspect Ratio - 9:16 Notes

  1. Multimedia format - Posting Image(s) and Video(s) together in a single post
  2. As you experiment with different kinds of images, only then you’ll realize which works best for your brand. By default, these two sizes are impeccable Horizonatal (landscape): 1,024 pixel X 512 pixel Vertical (portrait): 800 pixel x 1,200 pixel

Video

Format

Maximum File Size

Duration

Aspect Ratio

No. of Video

MultiMedia

Pinterest

MP4 MOV WEBM

1 GB

4 sec - 5 mins

Aspect Ratio: 9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1

Video Encoding: H.264 or H.265 

1 Video

Not Allowed

Facebook Pages 

MP4  MOV

1 GB

1 sec - 20 mins

Between 16:9 and 9:16

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