Write a post once and send it to Facebook, Instagram, LinkedIn and more at the same time. Schedule a week of posts on a Monday and the rest of the week takes care of itself.
Connect your accounts (once)
- Select Marketing in the left menu. The Social Planner opens.
- Select Socials at the top right.
- Pick a network, such as Facebook or Instagram, and select Connect. Sign in and choose the page or account.
- Repeat for each network you post to. Instagram needs to be a professional account linked to your Facebook page. If you connected Facebook for messages, Instagram is probably already here.
Write your post

- In the Social Planner, select New Post, then Create New Post.
- Under Post to, tick the accounts this post should go to.
- Type your post in the Type content box. Add a photo or video with the image icon under the text.
- Check the Post Preview on the right. It shows how the post looks on each network.
One post, different wording per network: After you pick your accounts, a tab appears for each one. Select a tab to change the wording or picture for that network only. Handy for a shorter caption on one and hashtags on another.
Post now or schedule it
- Select Post to publish straight away.
- Select the arrow next to Post, then Schedule, to pick a date and time.
- Select Save for later to keep it as a draft. Scheduled posts show on the Planner tab as a calendar. Select any post there to edit it or change the time before it goes out.
See how posts did
The Statistics tab in the Social Planner shows reach, likes and comments for what you’ve posted. The Comments tab collects replies so you can answer them without opening each app.
Where to go next
- Post the same thing every week: a post that repeats on a schedule.
- Post an Instagram story or reel: stories and reels have their own rules.
- Connect your Facebook and Instagram messages: answer DMs in your inbox.